Birchman Productions
Branding Project / Graphic Design
Position
Designer
Problem
I started a film production company with no brand identity. The company is full of established professionals but didn't have a brand identity to make the group stand out from the crowd from many companies within Chicago. The company needed something punchy, without anything being too modern - we wanted to stand the test of time with shifting graphic styles.
Project Description
I approached the design by diving into the psychology of color, I used Gold, a sign of Success and Quality, paired with a dark green, a sign of Productivity and Prosperity. These colors combined give a sense of high-quality workmanship. Paired with a modern-gothic font, the company then has a a timeless, established identity.
Logo & Icon
Our logo is the primary identifier for the brand. It is simple, memorable, and effective in communicating the company's brand.
Primary Logo
Secondary Logo
Primary Icon
Color
Color plays a crucial role in our identity. With it, we establish our brand’s expression and personality.
Name: Cardin Green
CMYK: 10/0/5/79
RGB: 23/53/40
HEX: #1C3528
Name: Driftwood
CMYK: 0/17/38/35
RGB: 165/122/68
HEX: #A57A44
Name: Genever Green
CMYK: 23/0/18/59
RGB: 47/105/60
HEX: #2F693C
Name: Oil Slick
CMYK: 10/0/9/90
RGB: 0/26/2
HEX: #001A02
Name: Black
CMYK: 0/0/0/0
RGB: 0/0/0
HEX: #000000
Typography
The logo uses a combination of Gloestiva and Allright Regular. and Amador Gothic for the icon typography.
Gloestiva
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0 1 2 3 4 5 6 7 8 9 ! ? @ $ % ; * / ( )
allright Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0 1 2 3 4 5 6 7 8 9 ! ? @ $ % ; * / ( )
Amador Gothic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0 1 2 3 4 5 6 7 8 9 ! ? @ $ % ; * / ( )
Mockups
